Customer Segments for Miva Merchant
A robust customer filter search which allows you to find customers based on a number of different criteria.Buy Now
Refine your email marketing campaigns and send the right message to the right customers using customer segments. When it comes to email marketing, one size does not fit all – use this module to find customers who meet your marketing criteria.
This module has a robust customer filter search which allows you to find customers based on a number of different criteria. We’ve added our most-used segments to the ‘Dashboard’ so common searches are quick and easy to run. Take a look!
'Best Customer' Segments
Use these filters to find your best customers: the big spenders, frequent shoppers -- your most loyal customers. Offer them free shipping as a reward for being great customers. Or just send them a 'Thank you'..
Best Customer Segments include customers who:
- Have spent more than $___
- Placed at least ___ orders
- Ordered during the [year][holiday] season
Holiday options are: Valentine's Day, Mother's Day, Christmas
Segments of 'Untapped Revenue Potential'
If you’ve installed a coupon code module in your store, send a special offer to customers in these segments to entice them to come back!
Segments include customers who:
- Opened an account, but have never ordered
- Who ordered in [year] without opening an account
- Live in [country] and have spent less than $___
- Who have only placed ___ order(s)
- Have purchased but not in the last ___ months
- Live in [country] and have not ordered this year
Since you don’t want to necessarily send a ‘best customer reward’ to someone who returns most of their purchases, returns information is also shown to inform decision-making.
Working with the results
Most email marketing services won't allow you to paste in more than a hundred email addresses at a time, so we made this data easily copy/pasteable into your favorite spreadsheet program so you can sort, eliminate customers with high returns, etc. before you save as a CSV file and import into Campaign Monitor, MailChimp or Constant Contact.Buy Now
* Complimentary first time consultations usually range between 30-60 minutes depending on your situation. All meetings with Island Technologies are pressure free with no-obligation or expectations. We’re here to help— schedule your consultation today!